Introduction to UX Research
Learn to research users from scratch
A practical course for entrepreneurs and professionals who want to understand their users and make better design decisions based on evidence.
Course structure
| Module | Title | Learning objectives | Estimated duration |
|---|---|---|---|
| 01 | UX Research Fundamentals: The Value of Listening to Users | Understand what UX Research is and why it is essential. Identify the researcher role. Learn the research cycle. | 1.5-2 hours |
| 02 | Understanding the User's Mind: Psychology and Behavior | Apply cognitive psychology principles to design. Recognize cognitive biases in users and researchers. Design for real mental models. | 2 hours |
| 03 | Strategic Planning: Defining the Problem and Roadmap | Distinguish between generative research (problem space) and evaluative research (solution space). Apply the 6 method-selection criteria in order: research objective, project stage, data type, practical constraints, participant access, and context. Create an actionable research plan. | 2-2.5 hours |
| 04 | Discovery Methods: Discover and Explore | Run secondary research (desk research) and ethnographic and contextual interviews. Apply contextual inquiry to observe real behavior, not reported behavior. Model with personas, scenarios, empathy maps, journey maps and task analysis. Structure information with card sorting and tree testing. | 2 hours |
| 05 | Evaluation Methods (Test): Evaluating Solutions | Conduct usability tests with a think-aloud protocol, designing goal-based tasks. Evaluate an interface using Nielsen's 10 heuristics, documenting severity and recommendations. Factor in accessibility and inclusion with a Latin American lens. | 2-2.5 hours |
| 06 | Listen and Measure (Listen): Quantitative Research | Decide when to use surveys versus interviews. Design survey questions that minimize cognitive and cultural bias. Understand A/B testing, heatmaps and conversion funnels. Combine qualitative and quantitative methods (mixed methods). | 2-2.5 hours |
| 07 | Closing the Loop: Analysis, Synthesis and Communication | Analyze qualitative data with thematic analysis: coding, grouping into themes and recognizing saturation. Synthesize findings into actionable insights, distinguishing observation, interpretation and implication. Communicate and prioritize findings with storytelling, avoiding the reports cemetery. | 2-2.5 hours |
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